Month: January 2005

B2B Tip #38 – Convert More Visitors to Sales . Part One . Having traffic to your web site is wonderful. … And mandatory for your survival … But if your product, copy, call-to-action, or offer are weak and don’t convert visitors into customers, you have a bigger problem to consider. In a word … conversion … converting these prospects into sales. Here are five…

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B2B Tip #34 – Selling the Easy Way . ‘Selling’ really boils down to just a very few things: 1. The right message 2. The right audience 3. The right timing Sounds simple? Well, it is and it isn’t. As far as I know, Dan Kennedy coined the term “Message to market match.” That encompasses numbers 1 through 3 above. Remember that people more often…

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B2B Tip #31 – Pace Yourself . Tires screaming … beads of sweat dripping into your eyes … everything around you a blur … Does this describe you as you attempt to launch , market, or publicize your business? Relax. Don’t worry … 😉 … be a long-distance runner instead of a sprinter. Take a hint from nature. Even the fastest of the big cats…

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B2B Tip #32 – Don’t Try to Sell Anything . If no one has ever told you this – let me be the first. People DO NOT like to be ‘sold.’ They like ‘to buy’ stuff. One of the fastest and most efficient ways to improve your sales is to quit trying so hard. And always remember that people buy benefits (the hole a drill…

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B2B Tip #28 – A Little Goes a Long Way . If you’re like many people, you waste more than 21 minutes each day just deciding what you’re going to do ‘today.’ What if you could rethink and retool those 21 minutes into a disciplined section of time that would set up and lay out the rest of your day … making your whole day…

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