The Truth About B2B Sig Files
By Chip Tarver

Everyone says you simply HAVE TO USE a sig file.

I agree ... and disagree ...

Why?

Well, it depends ...

On what?

(With whom you are corresponding ...)

Let's dispel one myth and set the record straight - NOTHING

works ALL the time. If it did, there would be no need for B2B

marketing strategies and B2B marketing programs.

(In case 'sig file' is a new term to you, a sig file is a short

statement you typically include at the bottom of your emails,

articles, blog posts, etc., that tells the reader what you want

her to know or what you want her to do - or both ... and 'shorter

is better.')

Let's look at some examples ...

Example 1

You send your Mom or Dad an email. After you've sent them

your sig file dozens of times, is it really necessary to continue?

Personally - I find it offensive.

Example 2:

You're corresponding with a new client, answering a first email.

Yes - a sig file makes sense, but your sig file needs to make

sense to your correspondent - not you.

Example 3:

Ask yourself ... does someone really want to see your sig file

dozens of times? Does that appear to your correspondent that

you're more about business than relationships?

To me it does.

Example 4:

I use different sig files for different purposes. I keep a text-only

set in WordPad, and a set all formatted nice and pretty in MS

Word. I have sig files of nothing but urls, and others with my

USP attached. I use each one at the appropriate time, and

NEVER use any sig file with people I already know.

Again - I find that insulting and impersonal.

So - you decide.

If you use your sig files in the ways they were intended to be

used - and to your highest advantage - bravo to you.

If, however, you have the same sig file set up to load into every

email you ever send ... ask the people you're sending emails to

how they feel about it.

Some will say they never read it. Others won't care. And perhaps

others will be offended because it seems less than personal.

Hmmm ... sounds like 3 good reasons NOT TO USE a sig file.

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Chip Tarver knows that you NEVER get a second chance to make a
first impression. That's why he wrote "First Contact Secrets." Listen 
to the giants of Internet Marketing teach you how they make first 
contact with people they want to do business with. Just model their 
success and success will become yours! Learn more now at ...

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"The B2B Relationship and Product Launch Pro"

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