The Truth About Autoresponders
By Chip Tarver

Autoresponders - Free or Paid?

As always, when you consider anything - count the cost.

‘Free autoresponders’ come at a price. You'll get some of
the features you want, but this service makes its money by
showing other people's ads. Yes - someone else's ads are
shown in YOUR autoresponder. Hint - this makes you look
extremely unprofessional and amateurish.

You get what you pay for - just like usual.

‘Paid autoresponders’ simply means that you pay for the
service - so there are no strangers' ads in your stuff.

You get what you pay for - just like usual.

Two main benefits of autoresponders are to give your messages
consistency and save you a ton of your valuable time.


The Who, What, Where, When and Why

Who
Your autoresponders are for maintaining your opt-in email
lists of people who have asked to receive your messages.
You can send offers, ecourses, downsells, upsells, free
and paid reports, and anything else you can dream up.

In these sequences, you can also have tracking to see
who opens your message and clicks your links.
 

What
An Autoresponder is an automatic follow–up system,
through which you want to get unlimited 'readers.

You can send out anything digital you can imagine ...

... email notices of any kind, unlimited iterations and
sequences, unlimited alterations of your stored messages;
specific time sequences as well as broadcast (immediate)
capacity; no limit to the length of your messages; and the
ability to capture an unlimited number of email addresses.

You also want an email sent to you each time someone
requests your info.
 

Where
You typically host your autoresponder services with the
companies that sell the services. There are programs you
can put on your own server, as well.

Regardless of where you host them, remember that you can
send out sales offers, web tools, newsletters, ezines, info
on your affiliate programs, a sequence of lessons, order
confirmations, thank you messages, conference call notices,
and anything else digital you can create.


When
You can send autoresponder messages any time, any
day, any hour, whenever you wish. Being fully automatic,
you can follow up with visitors, prospects, and customers
any time.

You can even test new content and see what happens.


Why
The vast majority of your visitors/prospects never buy
on their first visit. It usually takes repeated exposures to
your message. Depending on whom you believe, several
marketers say it takes at least 7 contacts.

You'd be challenged to come up with a single business or
person who wouldn't profit from using autoresponders.


Use and Abuse
Autoresponders are both widely used and widely abused
tools, too. Improper use of your autoresponders can
create problems for other people.

If you call yourself an ethical marketer or publisher, never
use your autoresponder address to submit your site to
search engines, article directories, classified ad sites, FFA
sites, or any other subscription services.

You can start an unending 'loop' that can crash servers in
multiple locations. Not a good thing. One AR bounces a
message to the other AR, which bounces a message back
to the first AR.

Repeat ad infinitum. Big problems. Mad people.

So don't ever subscribe to anything with your autoresponder
address. Subscribing creates a lot of problems for people and
technology, and will have people coming after you.

Not only will you be immediately unsubscribed from whatever
you subscribed to ... they'll probably come after you to get
your ISP shut down. Bad problems for you...


One Hint
Compare the "reply to" and "from" addresses in AR messages
you see to be sure they are the same. Spammers can falsify
these and be hard to find.

They do what we said above not to do. They'll send their
message to one AR using their own AR subscription address.
When the receiving AR answers, it is then subscribed to the
other AR.

It's probably a challenge to be more unprofessional, more
unethical, and more of a joke to real businesses.
 

The Bottom Line  on Autoreponders
The bottom line on autoresponders is this: if you have any-
thing worth saying, an autoresponder lets you say it unlimited
time to unlimited people with unlimited flexibility.

If an autoresponder isn't the most valuable tool you'll use,
it's close.  Use them.  You'll be glad you did.

=================================================

Chip Tarver knows that you NEVER get a second chance to make a
first impression. That's why he wrote "First Contact Secrets." Listen 
to the giants of Internet Marketing teach you how they make first 
contact with people they want to do business with. Just model their 
success and success will become yours! Learn more now at ...

http://www.FirstContactSecrets.com/
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(c) 2005 - 2022 Chip Tarver and FCS
"The B2B Relationship and Product Launch Pro"

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