Scott Aughtmon chapter sample

 

Differentiate Or Be Deleted!

 
WARNING: The experts with whom you want to do joint ventures with get a LOT of joint ventures -- some almost daily!  If you send them just ANOTHER joint venture offer, then your email is going to be deleted! 

I'm about to teach you four things that you can do to make your joint venture offers stand out.

Let me tell you a quick story that will reveal to you one of the truths that will help your joint venture offers to stand out...

I went to lunch the other day.  I thought I was just going to have a cheeseburger.  I didn't know I was going to be taught one of the most important lessons in business and marketing... 

I went to this restaurant called "Fuddruckers".  I just moved from the west coast to the east coast and I had heard of this place, but I had never been to one.  I was only expecting to eat a good cheeseburger -- instead I was reminded of a powerful lesson.

Cheeseburgers are a commodity.  You can get one anywhere.  They are in all types of restaurants and sold at all different prices.

If you wanted to pick a business to stand out in, then this probably isn't the one. 

But the owners of Fuddruckers are succeeding because they know this important truth: to succeed in any business you must be unique and stand out from the crowd! 

They are making money in a crowded field for the one simple reason that they are unique! 

How are they unique?

·                     They make burgers that are 100% USDA Beef.

·                     They make their own homemade buns.

·                     They have a condiment bar filled with fresh toppings that ...

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