The
approach I most prefer from a ‘stranger’
First
and foremost, I prefer that people are themselves.
Don’t
try to kiss my butt. Don’t try to
BS me. Just be yourself and be
honest. Tell me who you are and
what you’re trying to do. Tell me
what you have to sell.
Have
your “elevator pitch” ready. Get
to the point and give me details. I
meet over 1,000 people a year at seminars and events, so people need to “cut
to the chase” if they want to do business with me.
Another
important thing is not taking it personal if I don’t take you up on your
offer.
This
doesn’t mean by any means that I’ll “never” do business with you or
partner with you on something, it just means that for whatever reason, or
possibly the timing, I am not interested at that particular moment.
If
it’s a JV proposal that someone is emailing me, then I want to see RESULTS.
I
want to see some data.
I
want to see some conversion rate statistics.
The
“key” to the equation is VISITOR VALUE.
I want to see what kind of visitor value someone achieved from their own
marketing tests. This will give me
a good idea what I can expect my results to be if I promote the product.
Ideally,
I want to see the results that another JV partner achieved by promoting the
product (if I am being approached to promote something to my lists.)
No
one wants to be the guinea pig on a new product launch.
So
it’s very important that marketers don’t approach potential partners and ask
them to promote something that they themselves have not fully tested and
received results from.
A JV partner’s list is not the place for testing and tweaking an offer. That needs to be done ...
End chapter sample