A
Joint Venture starts when two or more people come together, in the spirit of
partnership, to leverage each other’s resources for mutual benefit. These
resources include:
v
Contacts
v
Customers
v
Affiliates/Reseller
Channels/Networks
v
All of
their other assets
With every Joint Venture, the primary goal of the person initiating the JV is to use whatever they can to entice the other party to help them achieve their goals faster, more efficiently and with a lot less effort.
When
someone approaches me to do a JV, I always prefer and tend to respond faster
when the offer is NOT sent to me by email.
Let’s face it. Everybody online today is getting bombarded with SPAM, and
it’s becoming an increasing problem.
Emails
get lost in the shuffle.
Most
people don’t read emails. They skim the “From” column in their email
software. They quickly scroll down their list of emails and see who the emails
are from. Based on the” From” line they decide which ones to read first,
later, or not at all.
If
the email is from someone they haven’t heard of, or they don’t know – they
may just skip that email all together. Maybe
they will read it later … but it will probably just get deleted.
And this deleted email, is probably the 8 paragraph JV proposal that you just
spent 2 hours writing up.
Now
… if I get a phone call from somebody, I can immediately sense what kind of
person they are. Obviously, they
can always try and “fake it” but acting, and trying to present a “what can
I do for you?” type of attitude.
End chapter sample