The
most important thing to me is the spirit in which one makes the approach. If
there is a logical fit between the person making the approach and me, I really
like it when they make that case.
Similar
to writing a good sales letter, the ‘reason why’ is important.
Another
factor that sways me is if the person identifies himself or herself up-front.
Knowing if we have friends or circumstances in common helps to put the offer in
a proper frame of reference.
If
not, the simple act of saying so saves me from wondering if I should know this
person or not.
Clarity
in what the person wants is something else I appreciate in a JV approach letter.
The clearer the action is that the person wants me to take, the better.
In
a nutshell, I’d say that to identify who you are, why you are writing and get
to the specifics while making the case are the foundations of a great approach.
So
many people approach in a manner that says “You’re stupid if you don’t do
this deal.” How do they expect that argument to win the day?
I actually had a person write to me to tell me how stupid I was because I
wouldn’t promote his book that claims to, and I quote, “heal every disease
known to man.”
He
was a bit offended when I suggested he go to the local hospital and read from
his book aloud.
My
second least-favorite approach is the “everyone but you” is doing this
approach. I don’t really care if Mark, James, John, or Diane made a
half-million dollars in 15 minutes with this incredible offer.
The
odds are their business has little in common with mine so the approach is
invalid anyway.
I love a JV where the person has done their work behind the scenes and things are set up to work well. I prefer ...
End chapter sample