Carl Galletti chapter sample

First Contact Secrets:

Insider tips reveal how to successfully connect

with the world’s Master Marketers

I’m going to start you off with a quiz.

Which of the following is the BEST way to approach a future joint venture partner (or any other potential business partner) for the first time?

1. Send them an email
2. Mail them a sales letter
3. Mail an A/V product (i.e., send them a tape)
4. Mail them something special (letter with an attachment/enclosure)
5. Telephone them
6. Send them a fax
7. In person meeting at their office
8. In person meeting at their home
9. In person meeting at a neutral place (lunch?)
10. In person meeting at a seminar

What’s the answer?

I’ll get to it in a bit.  But first, let’s talk a little about “First Contact.”

You may not think of it this way but planning your first contact with a potential business/JV partner has some similarities to writing copy – which is planning to make first contact with your prospect.  In both cases you want to sell them something.  In the case of writing copy you want to sell them your product/service.  In the case of planning your JV you want to sell them on the idea of partnering with you. 

There are many similarities.

Your prospect is bombarded with thousands of requests for his attention each and every day.  Radio programs and ads, sales letters, bills, brochures, billboards, TV programs and ads, spouse, children, parents, friends, colleagues, employees, employers, the federal government, the state government, etc.  You get the point.  They all compete ...

End chapter sample 

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