The
Amazing Marketing Secret of a No B.S. Copywriter from
the Land Of Kangaroos, Koalas and Boomerangs!
This chapter is different from every other in this book. Instead of telling you
the way I like others to approach me… I’m going to reveal to you, exactly
how I’ve approached ‘Big Fish’.
You see, I believe I’ve perfected a wonderful little system for getting
a meeting… and ultimately winning… virtually any client that I want.
This
sounds boastful, I know… but I have proof to back this up. You see, the very
first client that I had…
This
was at a time when I had no business, no company registration, not even a fax.
Nothing. I was just a cowboy determined to become a professional consultant!
This
wealthy man’s name is Rene Rivkin. I contacted him cold… and won him as a
client. Actually, my experience with Rene (and his staff) was quite an
interesting adventure. I won’t go into detail about it here (I’d rather show
you HOW I won him as a client!). But if you’re interested go to my website and
click on the tab, “Alexi’s Story” for a more detailed account of my
adventure with Rene and his people.
Moving
on.
Consulting
to Rene’s company was a bit of a shell shock for me. If you live outside of
Australia, you probably haven’t heard of Rene.
But
let me tell you: this guy is flamboyant! He owns a fleet of cars… luxury
paintings and antiques… multiple homes, you name it. He is constantly in the
media (lately, because of insider trading charges. Another story).
At
the time I was just a struggling guy, wanting to make a mark. Any mark. And for
me to get a meeting with him… and consult to his company… is no mean feat.
That’s how powerful my simple system is… if… you follow it ...
End chapter sample